How much do you really know about your customers? While you may have some information about their demographics, social media can help you to learn more granular information about their interests, needs, behaviours, and desires. The more your brand is shown online, the more chances you have of people becoming familiar with it and eventually making a purchase. When you create interesting, relevant content, people will share it with their followers, which will increase your reach and exposure. Increase your brand awarenessĪ well-executed social media marketing strategy will lead to increased visibility for your business. By using social media platforms to create content that is interesting and engaging, you can reach a wider audience and encourage them to purchase from your brand. Social media has leveled the playing field, giving small businesses a way to compete with larger companies for attention. You can spend hours crafting the perfect product and designing an eye-catching website, but if no one knows you exist, it’s all for nothing. Reach more potential customersĮvery business owner knows how difficult it can be to attract new customers. Here are five essential reasons for using social media for business. If you want to compete, you need to get online. In fact, 71% of small-to-mid-sized businesses use social media to market themselves, and 52% post once a day. What’s more, social media isn’t just for big businesses anymore. Those users spend an average of 2 hours and 25 minutes on social channels every single day. That’s almost twice as many as there were just five years ago, in 2017. There are now 4.2 billion active social media users. If you own a business, you’ve likely spent time researching social media marketing for small business.

Why use social media for your small business

Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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